“So, what does mental preparation have to do with increasing consumer interest in a product?”
There is nothing wrong with promoting your product to drive sales; that’s just how business works. However, it is important that you engage the potential buyer with your product, rather than shoving it down their throats. The average advertising formula remains the same; show some unrealistically good-looking actor enjoying your product while projecting the subliminal message of how life-changing the product is. Potential customers see this, and think if they purchase that product, they will be as happy and beautiful as the model in the commercial. Sure, people still buy into this, and businesses continue to thrive off of this game-plan, but at what cost? I don’t mean cost in terms of money, but where is the line drawn between making someone want a product, and making someone want to be a different person?
Jack Canfield is the co-author of the renowned ‘Chicken Soup for the Soul’ book series, selling…
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