Just about anything is able to be turned into a positive ad campaign. Yes, you read that correctly. Apprehensive? Read on.
If you want to learn how to really take a crisis situation your company is in and turn yourself into a hero, get out a notepad and a pen and let’s take a look at BP and the oil spill in the Gulf back in 2010.
Despite having arguably one of the largest disasters in American history, BP has done everything they can to make things right for those affected. Sure, they poured billions of dollars into the cleanup, but they are also making ads to help improve their approval ratings. Since the spill, there has been a series of video ads, web ads, newspaper ads, and radio ads to guide consumer attention away from the destruction and instead toward the rehabilitation of the habitat and economies along the…
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