Strategy of Answering Questions – Three Spokesperson Rights and Three Ways to Answer a Question (All Involve Answering Honestly)

Andy Shane

BARBARA WALTERS, JUSTIN BIEBER

In the first post of this series on the Strategy of Answering Questions, I provided an overview on how and why the strategy and tactics used in “spokesperson training” for a media interview can be applied to any business meeting, presentation or conversation. I also made it clear the PR professionals’ job isn’t over after the interview is booked and the training occurs.

In this post, we will talk about the rights you have when you agree to an interview and the three ways to answer a question.

Our spokesperson has three rights we – as PR professionals – need to be aware of:

The Right to Be Prepared – A spokesperson should never enter into an interview without a clear understanding of what the interview is about.

The good PR professional is going to provide a briefing sheet. This is a given. But, know your spokesperson. The purpose of…

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