Perception of Celebrity: The effects of parasocial bonding (from a random prezi page)

Perception of Celebrity: The effects of parasocial bonding (from a random prezi page)

This takes a scary look into the #Cut4Bieber campaign that must be illegal in some way. It speaks to the false sense of intimacy people have with celebrities (parasocial bonding) in treating a random stranger (Justin Bieber in this case) like an intimate connection with this dramatic and very dangerous outcry in response to his actions. This cult mentality and campaign is the worst example of harmful bandwagoning and display of obsessive celebrity culture.

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