The Secret to Member Engagement is…Developing Brand Ambassadors

MultiView Blog

Photo Credit: http://www.aditistaffing.com/blog/turning-employees-brand-ambassadors/ Photo Credit: http://www.aditistaffing.com/blog/turning-employees-brand-ambassadors/

Welcome to another week of MemberViews Monday! The series we are currently covering is entitled “The Secret to Member Engagement is…” Today’s post is by yours truly! In case you missed last week’s post by Sarah Hill of MemberClicks, you can view it here. Without further ado, here is my advice on member engagement:

When the phrase “member engagement” is typed into Google, about 219,000,000 results are returned. Let’s take a moment to let that sink in. Over 200 MILLION results. Among those results reside all types of LinkedIn, Google+, Facebook, and Twitter group discussions, as well as blog posts, webinars and case studies on the subject. Needless to say, we can all agree that member engagement is a hot topic and is crucial to an association’s sustainability and growth.

As an employee/team member of a company who works directly with over 2,000 trade associations every…

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