Rentrak And Nielsen Duel Over Measurement Crown

Rentrak And Nielsen Duel Over Measurement Crown

The Wall Street Journal delves into the audience measurement war between Rentrak & Nielsen. Okay, maybe it’s not really a war, but competition does seem to be heating up. 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s