I love this article from Business 2 Community on How Engagement Marketing Can Strengthen Your Editorial Calendar.
“One way brands can do that is by ensuring their editorial calendar is mindful of dates in the year when everyone is more emotionally invested in the things and people they love.”
Plan your social calendar, your professional calendar, and your content calendar. It’s an interesting approach to content generation. Instead of reacting to news, content can be framed around the premeditated events and holidays of the year, weighted to the target audience of course.